EthicalScanner
Serena Williams
Serena Williams · Lookup
52
Overall
Medium confidence
As of 2026-04-07
How to increase confidence →
3 evidence signals
1/9 dimensions with data
0 confirmed
Sources: ai_research
Last updated: 2026-04-07
Dimension scores
1 measured
Labor
Insufficient data
Baseline estimate (50)
Environment
Insufficient data
Baseline estimate (50)
Animal Welfare
Insufficient data
Baseline estimate (50)
Transparency
Insufficient data
Baseline estimate (50)
Corporate Conduct
Insufficient data
Baseline estimate (50)
Geopolitical Ethics
Insufficient data
Baseline estimate (50)
Health
Insufficient data
Baseline estimate (50)
Community
75
Digital Ethics
Insufficient data
Baseline estimate (50)
Key explanations
3 signals
AI Analysis ›
Serena Williams is a professional tennis player and entrepreneur with a strong record of philanthropy and social responsibility, but has been involved in some controversies throughout her career, including the 2018 US Open and 2019 Wimbledon controversies. As an individual brand, Serena Williams is her own entity, with no parent company. The key ethical takeaway is that while she has a mixed record on labor, environment, and corporate conduct, her excellent community score and philanthropic efforts are notable.
  • Significant verified charitable giving — >5% of profits/income donated to independent organizations with audited impact reports: Founder of the Yetunde Price Resource Center, supporter of the Black Lives Matter movement, and UNICEF Goodwill Ambassador, indicating significant verified charitable giving
  • Community development programs with documented local impact: Community development programs through the Yetunde Price Resource Center, with a focus on helping communities affected by violence, indicating community development programs with documented local impact
  • Disaster relief or crisis response programs: As a UNICEF Goodwill Ambassador, participation in disaster relief or crisis response programs, indicating disaster relief or crisis response programs
Labor & Workers ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Environment ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Animal Welfare ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Transparency ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Conduct & Ethics ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Geopolitical ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Health & Safety ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
Community ›
Score 75/100 based on 3 positive(s).
  • Significant verified charitable giving — >5% of profits/income donated to independent organizations with audited impact reports: Founder of the Yetunde Price Resource Center, supporter of the Black Lives Matter movement, and UNICEF Goodwill Ambassador, indicating significant verified charitable giving
  • Community development programs with documented local impact: Community development programs through the Yetunde Price Resource Center, with a focus on helping communities affected by violence, indicating community development programs with documented local impact
  • Disaster relief or crisis response programs: As a UNICEF Goodwill Ambassador, participation in disaster relief or crisis response programs, indicating disaster relief or crisis response programs
Digital Ethics ›
No specific data found for this dimension.
No strong public signals recorded for this dimension yet.
About This Score ›
Confidence: medium. Scored against 375 standardized ethics criteria (3 matched).
No strong public signals recorded for this dimension yet.
Confidence Breakdown
Medium confidence
Applicability
0 matched
Entity Type: Unknown
Applicable Criteria: 0
Applicable Dimensions: None
Inapplicable Dimensions: None
Evidence
0 items
No evidence recorded.
Score trend
Last 2
52
52
No change since last scan
Important
This report is conservative and evidence-weighted. If public data is limited, confidence is lower. Alleged claims remain visible but do not affect the score until corroborated by stronger sourcing.
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